Fatin Farazh Ya’acob, Mohamad Zaim Isamail, Zahirah Hamid Ghul, Rabiatul Munirah Alpandi and Siti Mariam Mellisa Abdullah (2024) “THE COMPETITIVENESS ANALYSIS OF EDIBLE BIRD NEST INDUSTRY IN MALAYSIA: APPLYING PORTER’S FIVE FORCE ”, JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 6(23). Available at: https://www.gaexcellence.com/index.php/jthem/article/view/2379 (Accessed: 15 November 2026).