Rushanim Hashim, and Tay Yee Vern. 2024. “FACTORS AFFECTING ONLINE SHOPPING PREFERENCE AMONG UNIVERSITI UTARA MALAYSIA (UUM) STUDENTS”. INTERNATIONAL JOURNAL OF MODERN TRENDS IN SOCIAL SCIENCES (IJMTSS) 6 (24). https://www.gaexcellence.com/index.php/ijmtss/article/view/826.