Yusof MS, Ahmad Shauri NA. INNOVATION AND ENTREPRENEURIAL ADAPTATION IN THE EMERGING SOCIAL COMMERCE ENVIRONMENT OF TIKTOK SHOP. IJIREV [Internet]. 2025 Dec. 12 [cited 2026 Nov. 15];7(23):270-93. Available from: https://www.gaexcellence.com/index.php/ijirev/article/view/6666