IDA SUBAIDA. DOES GREEN PRODUCT INNOVATION BOST FIRM PERFORMANCE? MEDIATION MODEL OF COMPETITIVE ADVANTAGE. INTERNATIONAL JOURNAL OF INNOVATION AND INDUSTRIAL REVOLUTION (IJIREV), [S. l.], v. 6, n. 19, 2024. DOI: 10.35631/ IJIREV.619005. Disponível em: https://www.gaexcellence.com/index.php/ijirev/article/view/4488. Acesso em: 15 nov. 2026.