Zaid, N. Z. M., A. A. Asli, I. N. A. Latif, M. S. Ghazali, N. A. M. Azmin, W. N. W. M. Zafry, and N. Suhaimi. “FIRM PERFORMANCE OF MALAYSIAN TELECOMMUNICATION SECTOR IN AI ERA: ALIGNING WITH THE SDGS”. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTICES (IJEMP), vol. 9, no. 35, Sept. 2026, pp. 1102-28, doi:10.35631/IJEMP.935061.