HASANI, A. A.; ANUAR, A.; LAW , K. K. PROPOSING A CONCEPTUAL FRAMEWORK FOR GREEN PURCHASING INTENTION AMONG GENERATION Y IN KUALA LUMPUR: THE MEDIATING ROLE OF ATTITUDE. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTICES (IJEMP), [S. l.], v. 9, n. 35, p. 1043–1054, 2026. DOI: 10.35631/IJEMP.936058. Disponível em: https://www.gaexcellence.com/index.php/ijemp/article/view/8865. Acesso em: 15 nov. 2026.