ETTY HARNIZA HARUN; MUSDIANA MOHAMAD SALLEH; KHAIRUL AZFAR AZAHAR. THE IMPACT OF INFLUENCER MARKETING: EXPLORING ITS ADVERSE IMPACT ON YOUNGER GENERATIONS. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTICES (IJEMP), [S. l.], v. 8, n. 29, 2025. DOI: 10.35631/IJEMP.829032. Disponível em: https://www.gaexcellence.com/index.php/ijemp/article/view/5125. Acesso em: 15 nov. 2026.