ZURINA HANAFI; JUN CHENG LOH. OPTIMIZING SPORTS SHOES SELECTION: AN AHP APPROACH FOR EVALUATING PREFERENCES AND DECISION-MAKING FACTORS. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTICES (IJEMP), [S. l.], v. 7, n. 28, 2024. DOI: 10.35631/IJEMP.728001. Disponível em: https://www.gaexcellence.com/index.php/ijemp/article/view/4490. Acesso em: 15 nov. 2026.