NUR ADRIANA YUSLI; MUHAMMAD SAFUAN ABDUL LATIP; AHMAD ESA ABDUL RAHMAN. DECIPHERING BRAND LOYALTY DYNAMICS IN URBAN COFFEE SHOPS THROUGH THE ECSI MODEL: A CONCEPTUAL PAPER. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTICES (IJEMP), [S. l.], v. 7, n. 25, 2024. Disponível em: https://www.gaexcellence.com/index.php/ijemp/article/view/400. Acesso em: 15 nov. 2026.