Hasani, A. A., Anuar, A., & Law , K. K. (2026). PROPOSING A CONCEPTUAL FRAMEWORK FOR GREEN PURCHASING INTENTION AMONG GENERATION Y IN KUALA LUMPUR: THE MEDIATING ROLE OF ATTITUDE. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND MANAGEMENT PRACTICES (IJEMP), 9(35), 1043–1054. https://doi.org/10.35631/IJEMP.936058