Aimi Nadia Ibrahim, Noor Hasmini Abd Ghani. EXPLORING THE EFFECTS OF BRAND EXPERIENCE AND BRAND TRUST ON BRAND LOYALTY: THE MEDIATING ROLE OF BRAND LOVE. AIJBES [Internet]. 2025 Jun. 16 [cited 2026 Nov. 15];7(24). Available from: https://www.gaexcellence.com/index.php/aijbes/article/view/5411