Pragash Muthu Rajan, Fong Mi Lyn, Ng Siew Mun, Kok Seow Sian, Liew Shen Yi. FACEBOOK ADVERTISING AND ONLINE PURCHASING DECISIONS: AN ANALYSIS OF THE USES AND GRATIFICATIONS THEORY. AIJBES [Internet]. 2021 Mar. 1 [cited 2026 Nov. 15];3(7):10-23. Available from: https://www.gaexcellence.com/index.php/aijbes/article/view/181