IMA ILYANI IBRAHIM; NURWAHIDA FUAD; NOOR AMIRAH KAMARUDDIN. WORD-OF-MOUTH: THE KEY DRIVER BEHIND GEN Y’S BUYING TRENDS. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 6, n. 21, 2024. Disponível em: https://www.gaexcellence.com/index.php/aijbes/article/view/4169. Acesso em: 15 nov. 2026.