ALYA INDIRA PUTRI. THE ACCULTURATION TO GLOBAL CONSUMER CULTURE TOWARDS PURCHASE DECISION OF SOUTH KOREAN SKINCARE AND COSMETIC PRODUCT. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 3, n. 9, p. 102–122, 2021. Disponível em: https://www.gaexcellence.com/index.php/aijbes/article/view/207. Acesso em: 15 nov. 2026.