R. B. M. CEMAL ECMAL RACHMAT. THE IMPACT OF ONLINE PRODUCT REVIEWS IN VIRTUAL COMMUNITY TOWARDS PURCHASE DECISIONS IN INDONESIAN DENIM INDUSTRY. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 3, n. 9, p. 47–66, 2021. Disponível em: https://www.gaexcellence.com/index.php/aijbes/article/view/204. Acesso em: 15 nov. 2026.